Management
Inside Marketing (English, Detlev Zwick | Julien Cayla)
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Product Description
About the Book
The intensification of marketing activities in recent years has led the public to become much more aware of its role as consumers. Yet, the increased visibility of marketing materials and associated messages in everyday life is in contrast with the often little understood inner workings of the marketing profession itself, despite the widespread recognition of marketers as key agents in shaping the face of global capitalism. Inside Marketing offer…
ISBN: 9780199576746
Book Specifications
| ISBN-13 | 9780199576746 |
| ISBN-10 | 0199576742 |
| Publisher | OUP Oxford |
| Category | Management |
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