Gabler Verlag
Intangible Assets in Der Unternehmenssteuerung (English, Dieter Becker)
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About the Book
Intangible Assets wurden bisher im Performance Management nicht berücksichtigt. Sie gehorchen anderen Gesetzen als materielle Vermögenswerte und erfordern neue Ansätze der Planung, Steuerung und Kontrolle. Dieter Becker behandelt diese Ansätze. Danach erarbeitet er Verbindungen zu anderen aktiv gemanagten Assets. Im Rahmen des Personal-Controllings bildet er Ursache-Wirkungsbeziehungen. Ein Self-Assessment ermöglicht dem Leser, mit einem Fragebog…
ISBN: 9783409127493
Book Specifications
| ISBN-13 | 9783409127493 |
| ISBN-10 | 3409127496 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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