Gabler Verlag
Integration Der Vertriebswege (English, Markus Keck | Marco Hahn)
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Product Description
About the Book
Die strategische Positionierung der Vertriebswege ist eine entscheidende Herausforderung f�r das deutsche Retail Banking. Das Buch integriert den Multi-Channel-Vertrieb konsequent in den Strategieprozess des Gesch�ftsfelds und erlaubt dem Leser �ber diesen Weg die bewusste und systematische Entscheidung f�r ein optimiertes Vertriebskanal-Portfolio. Eine wesentliche Nebenbedingung ist dabei die umfassende Ber�cksichtigung von Dynamik und Komplexit…
ISBN: 9783834901125
Book Specifications
| ISBN-13 | 9783834901125 |
| ISBN-10 | 3834901121 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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