Management
Integratives Medienmanagement (English, Bernd Eggers | Prof Dr Claus Steinle)
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Product Description
About the Book
Bernd Eggers entwickelt Gestaltungsempfehlungen für die Praxis. Speziell für Buch- und Zeitschriftenverlage präsentiert er mit der Publisher Value Development Scorecard ein praxisbezogenes Instrument, das Grundlage eines verlagsspezifischen Entwicklungs- und Implementierungsweges sein kann. Fallstudien über Bertelsmann, Gruner+Jahr, FAZ und die Schlütersche Verlagsgesellschaft geben tiefen Einblick in die Erfolgsfaktoren des Medienmanagements.
ISBN: 9783835005020
Book Specifications
| ISBN-13 | 9783835005020 |
| ISBN-10 | 3835005022 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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