Gabler Verlag
Integrierte Kommunikation in Theorie Und PRAXIS (English, Manfred Bruhn | Siegfried J. Schmidt | Jörg Tropp)
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About the Book
Integrierte Kommunikation: F�r den einen schon wieder veraltete modische "Marketing-Floskel", f�r den anderen Hoffnung zur Bew�ltigung der Herausforderung des n�chsten Marketingjahrtausends. Wie immer d�rfte die Wahrheit irgendwo in der Mitte liegen. Nur wo dort? Experten aus Wissenschaft und Praxis beantworten diese Frage, indem sie den Begriff "Integrierte Kommunikation" konkretisieren, verorten und vor allem auch operationalisieren. Das Thema…
ISBN: 9783409116411
Book Specifications
| ISBN-13 | 9783409116411 |
| ISBN-10 | 3409116419 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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