Business & Economics
Integriertes Branding (English, Tobias Langner)
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Book Details
| ISBN-13 | 9783824478149 |
| ISBN-10 | 3824478145 |
Product Description
About the Book
Das fl�chtige Betrachtungsverhalten gering involvierter Konsumenten, die steigende Informations�berlastung und die Austauschbarkeit vieler Produkte machen den Markenaufbau immer schwieriger. Im Kampf um den Markenerfolg kommt dem Branding, d.h. der Gestaltung des Markennamens und des Markenbildes, eine stetig wachsende Bedeutung zu. Je besser das Branding ist, desto geringer f�llt der kommunikative Druck aus, der zur Penetration einer Marke notwe…
ISBN: 9783824478149
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