Management
Integriertes Marketing (English, Rainer Busch | Wolfgang Fuchs | Fritz Unger)
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Product Description
About the Book
Seit einigen Jahren erlebt das Marktumfeld von Unternehmen tief greifende Ver�nderungen. Erhebliche Zielgruppenverschiebungen auf nationalen M�rkten sowie politische Umbr�che in Osteuropa und Fernost erfordern eine st�ndige Neudefinition des Marketing. Busch/Fuchs/Unger verstehen Marketing nicht als alleiniges F�hrungskonzept einer Organisation oder Unternehmung, sondern vielmehr als einen Ansatz vollst�ndigen und vernetzten Denkens, der eine opt…
ISBN: 9783834909916
Book Specifications
| ISBN-13 | 9783834909916 |
| ISBN-10 | 3834909912 |
| Publisher | Gabler Verlag |
| Category | Management |
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