Management
Interkulturelles Marketing (English, Jean-Claude Usunier | Björn Walliser)
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About the Book
Die Kultur ist nicht beliebt Bereits im friihen 19. lahrhundert erklarte David Ricardo in seinem Gesetz des "kompa- rativen Vorteils", warum es flir Lander vorteilhaft ist, sich am internationalen Handel zu beteiligen. Damals, wie heute, wurde jedoch eine wichtige EinfluBgroBe nicht in die Betrachtung miteinbezogen - die Kultur. Ricardo hatte in seinem Modell zwei Lander, Portugal und England, und zwei Produkte, Wein und Tuch, vor Augen. Eine dem…
ISBN: 9783322903679
Book Specifications
| ISBN-13 | 9783322903679 |
| ISBN-10 | 3322903672 |
| Publisher | Gabler Verlag |
| Category | Management |
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