Management
International Marketing Research (English, Alex Rialp | Josep Rialp)
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Product Description
About the Book
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may co…
ISBN: 9780762313693
Book Specifications
| ISBN-13 | 9780762313693 |
| ISBN-10 | 0762313692 |
| Publisher | Jai Press Inc. |
| Category | Management |
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