Deutscher Universitatsverlag
Internationale Public Relations (English, Hans-Peter Kleebinder)
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Product Description
About the Book
Kommunikation entwickelt sich immer mehr zu einem zentralen Faktor des Managements. Unternehmungen erfüllen ihre Aufgaben nicht nur mit Wirkung auf die direkten Empfänger ihrer Leistungen. Deren Erstellung und ihr Austausch besitzen gewollte und ungewollte Auswirkungen auf die soziale, politische, technologische, rechtliche und ökologische Umwelt. Das unternehmerische Handeln ist in vielen Bereichen einer zunehmenden Kritik unterschiedlichster Te…
ISBN: 9783824462513
Book Specifications
| ISBN-13 | 9783824462513 |
| ISBN-10 | 3824462516 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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