Springer Gabler
Internationales Firmenkundengeschäft Von Banken (English, Henning Kehr | Jörg Michael Gummersbach)
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Product Description
About the Book
Dieses Buch veranschaulicht praxisnah, welche Anforderungen an Banken im internationalen Firmenkundengeschäft aktuell und künftig gestellt werden und wie diese in wirkungsvolle Kundenbindungssysteme entwickelt und eingestellt werden müssen. Die Autoren zeigen, wie vor dem Hintergrund der Globalisierung, eine wirksame Kundenbindung zur Steigerung der Wettbewerbsfähigkeit beitragen und den ökonomischen Erfolg im Bankgeschäft ma geblich beeinflussen…
ISBN: 9783658302283
Book Specifications
| ISBN-13 | 9783658302283 |
| ISBN-10 | 3658302283 |
| Publisher | Springer Gabler |
| Category | Springer Gabler |
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