Management
Internes Marketing (English, Bruhn Manfred)
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Product Description
About the Book
Das klassische Marketing als eine der zentralen Unternehmensfunktionen und als unternehmerische Denkweise war in der Vergangenheit überwiegend extern, d.h. auf den Absatzrnarkt, ausgerichtet. Im Zuge eines tiefgreifenden Wandels in den verschiedenen Absatzrnärkten haben sich in Wissenschaft und Praxis zwei Entwicklungen gezeigt, die die Betrachtungsweise des Marketing wesentlich verändert haben. Erstens zeigte sich bei einer konsequenten Manageme…
ISBN: 9783409132411
Book Specifications
| ISBN-13 | 9783409132411 |
| ISBN-10 | 3409132414 |
| Publisher | Gabler Verlag |
| Category | Management |
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