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Into the Red (English, Alya Guseva)
Stanford University Press

Into the Red (English, Alya Guseva)

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About the Book

Into the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. In her analysis, Alya Guseva locates the dynamics of market building in the social structure, specifically the creative use of social networks. Until now, network scholars have overlooked the role that networks play in facilitating exchange in mass markets because they have exclusively focused on firm-to-firm or person-…

ISBN: 9780804758383

Book Specifications

ISBN-139780804758383
ISBN-100804758387
PublisherStanford University Press
CategoryStanford University Press

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