Management
Investitionsgütermarketing Bei Kritische-Masse-Systemen (English, Christian Speth)
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About the Book
Telekommunikationssysteme sind durch das Ph�nomen der Kritischen Masse charakterisiert und ben�tigen daher ein spezifisches Investitionsg�termarketing. Auf der Basis der Neuen Mikro�konomischen Theorien entwickelt Christian Speth ein Diagnosemodell, das sich auf die Parameter Diffusionsprozess, Systembindungseffekt und Ma nahmen zur Reduktion von Unsicherheiten st�tzt. Der Autor pr�sentiert einen phasenspezifischen Marketingansatz, der Initialkau…
ISBN: 9783824471874
Book Specifications
| ISBN-13 | 9783824471874 |
| ISBN-10 | 3824471876 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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