Management
Investor Marketing (English, Bernhard Ebel | Markus B. Hofer)
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Product Description
About the Book
Investor Marketing ist mehr als Investor Relations. Es ist eine Denkhaltung, die das ganze Unternehmen durchzieht und den Investor quasi als "Kunden" im Finanzmarkt in den Mittelpunkt der Betrachtung stellt. Ein Ziel ist, das Unternehmen seinen Investoren nachhaltig nahe zu bringen, bei ihnen zu verankern und sie langfristig an das Unternehmen zu binden. Dieses Buch stellt Grundlagen, die Sicht der verschiedenen Zielgruppen, Investor Marketing be…
ISBN: 9783322903518
Book Specifications
| ISBN-13 | 9783322903518 |
| ISBN-10 | 3322903516 |
| Publisher | Gabler Verlag |
| Category | Management |
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