Business & Economics
Investor Relations (English, Deutscher Investor Relations Kreis E. V.)
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Book Details
| ISBN-13 | 9783322844217 |
| ISBN-10 | 3322844218 |
Product Description
About the Book
Investor Relations umfasst nicht nur die professionelle Anleger- und Kapitalgeberpflege durch gekonntes Informieren, sondern auch das Ermitteln der Informationsbedürfnisse potenzieller Investoren. Die Autoren erläutern die Inhalte, Zielgruppen, Instrumente und Berufsgrundsätze von Investor Relations. Neben obligatorischen IR-Elementen wie Hauptversammlung, Roadshow, Geschäftsbericht und Analystengespräch behandeln sie spezielle Anforderungen an d…
ISBN: 9783322844217
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