Investor Relations-Management Und Ipo-Erfolg (English, Eva Salzer)
Business & Economics

Investor Relations-Management Und Ipo-Erfolg (English, Eva Salzer)

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Book Details

ISBN-139783824481972
ISBN-103824481979

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About the Book

Eva Salzer untersucht die Wirkung des Investor Relations-Management auf den Erfolg eines Initial Public Offerings. Sie leitet ein umfassendes Wirkungsmodell theoretisch her und zeigt mit Hilfe einer Kausalanalyse sechs Aktionsparameter des IR-Managements hinsichtlich ihrer Wirkung auf den IPO-Erfolg auf.

ISBN: 9783824481972

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