Vs Verlag Fur Sozialwissenschaften
Journalismus Und Public Relations (English, Olaf Hoffjann)
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About the Book
Steigende PR-Budgets und zunehmende �ffentliche Aufmerksamkeit f�r die PR-Branche �ndern nichts daran, dass PR immer eine dienende Rolle einnehmen wird. Entsprechend stellt Olaf Hoffjann eine Theorie der PR vor, in der Public Relations als autonomes Subsystem von Organisationen modelliert wird. Dem steht nach der wirtschaftlichen Medienkrise und in Zeiten des viel diskutierten B�rgerjournalismus zwar ein geschw�chter, aber immer noch autonomer Jo…
ISBN: 9783531155302
Book Specifications
| ISBN-13 | 9783531155302 |
| ISBN-10 | 353115530X |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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