Management
Key-Account-Management (English, Ove Jensen)
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About the Book
Die Ausrichtung von Unternehmen an den Bed�rfnissen ihrer Kunden hat in den letzten Jahren sowohl in der wissenschaftlichen als auch in der praxisorientierten Diskussion viel Aufmerksamkeit erfahren. Insbesondere in wissenschaftlichen Arbeiten wurde allerdings recht h�ufig vernachl�ssigt, da Unternehmen sich nicht gleicherma en auf alle Kunden einstellen k�nnen. Vielmehr ist eine Fokussierung auf ausgew�hlte Kunden erforderlich. Vor diesem Hinter…
ISBN: 9783824481439
Book Specifications
| ISBN-13 | 9783824481439 |
| ISBN-10 | 382448143X |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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