Management
Key-Account-Management in Der Automobilindustrie (English, Markus Seidler)
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About the Book
Diese Studie will dem Key-Account-Management in der Automobilindustrie eine grö ere Aufmerksamkeit verschaffen. Markus Seidler entwickelt mit Hilfe der Systemtheorie ein Forschungsmodell, das die Prozesse des Key-Account-Managements in der Automobilindustrie beschreibt und seine Erfolgsfaktoren identifiziert. Aus den Ergebnissen leiten sich praxisrelevante Handlungsoptionen für den Umgang mit Gro kunden in der Automobilbranche ab.
ISBN: 9783834913432
Book Specifications
| ISBN-13 | 9783834913432 |
| ISBN-10 | 383491343X |
| Publisher | Gabler Verlag |
| Category | Management |
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