Gabler Verlag
Klang Macht Marken (English, Sonja Kastner)
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Product Description
About the Book
Sonic Branding stattet eine Marke mit spezifischen, unverwechselbaren Klängen aus. In Unternehmen und Agenturen wird verstärkt auf die gezielte Gestaltung einer akustischen Markenkommunikation Wert gelegt, da ihr hoher Wiedererkennungswert erkannt wird. In einer Fallstudienanalyse stellt Sonja Kastner detailliert den Konzeptionsprozess von Sonic Branding dar und sie entwickelt ein realitätsnahes und für Agenturen nutzbares Briefingkonzept für den…
ISBN: 9783835060845
Book Specifications
| ISBN-13 | 9783835060845 |
| ISBN-10 | 3835060848 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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