Kommunikations-Controlling (English, Christian Liebl)
Religion & Spirituality

Kommunikations-Controlling (English, Christian Liebl)

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Book Details

ISBN-139783824407262
ISBN-103824407264

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About the Book

Kaufentscheidungen von Konsumenten basieren ma geblich auf der subjektiven Wahrnehmung von Marken. Da das Markenimage vor allem durch die Kommunikation beeinflusst wird, spielt diese eine Schl�sselrolle in der Markenf�hrung. Investitionen in die Kommunikation tragen daher zur Verbesserung von Marken- und Unternehmenswert bei. Allerdings f�hren die wachsende Dynamik und Komplexit�t in Unternehmen und ihrem Umfeld verst�rkt zu abnehmender Kommunika…

ISBN: 9783824407262

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