Gabler Verlag
Kommunikations-Controlling (English, Manfred Piwinger | Victor Porák)
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Book Details
| ISBN-13 | 9783322844163 |
| ISBN-10 | 3322844161 |
Product Description
About the Book
Neben Produkten und Services sind Kommunikations- und Informationsleistungen zentrale Elemente im betrieblichen Wertsch�pfungsprozess. Anders als bei den erst genannten gab es f�r Information und Kommunikation allerdings bislang keine wirksame Methode, um sie im betriebswirtschaftlichen Sinne quantifizieren und damit auch unter Controlling- oder auch bilanziellen Gesichtspunkten betrachten zu k�nnen. Dieses ist das erste Werk, dass prozesshaft au…
ISBN: 9783322844163
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