Gabler Verlag
Konflikte Zwischen Industrie Und Handel (English, Heribert Meffert | Hartwig Steffenhagen)
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Product Description
About the Book
Probleme der Zusammenarbeit zWischen Industrie und Handel stehen im Mittelpunkt der Diskussion uber vertikales Marketing Untersuchungen iJber Formen und Gestaltungsmog- lichkeiten der Kooperation nehmen dabei einen breiten Raum ein. Den Begrenzungsfak- toren des kooperativ-vertikalen Marketing, dem Konfliktphanomen im Absatzkanal, wird dabei vergleichsweise wenig Beachtung geschenkt. Zwar wurden In jungster Zeit - auch am Institut fur Marketing d…
ISBN: 9783409391818
Book Specifications
| ISBN-13 | 9783409391818 |
| ISBN-10 | 3409391819 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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