Gabler Verlag
Konkurrenzwerbung Und Werbeerfolg (English, Winfried Balke)
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Product Description
About the Book
Der EinfluB der Konkurrenzwerbung auf den Werbeerfolg ist bisher weder theoretisch noch empirisch eingehend erforscht worden. Balke setzt sich mit diesem wichtigen und schwierigen Problem umfassend auseinander. Zwei methodische Wege lassen sich bei der empirischen Analyse der Bedeu- tung der Konkurrenzwerbung fur die Werbeanstrengungen eines Untemeh- mens gehen. Der eine besteht in der Anwendung okonometrischer Methoden. Diesen Weg haben Palda un…
ISBN: 9783409364126
Book Specifications
| ISBN-13 | 9783409364126 |
| ISBN-10 | 3409364129 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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