Physica-Verlag
Konsumentenverhalten (English, Gerold Behrens)
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About the Book
Konsumentenverhalten ist ein zentrales Fach der verhaltensorientierten Betriebs- wirtschaftslehre. Die hierzu veröffentlichten Monographien, Aufsätze und Arbeits- papiere sind kaum zu übersehen. Es gibt spezielle Fachzeitschriften und Fach- kongresse. Auch an Lehrbüchern über Konsumentenverhalten herrscht kein Mangel. Ein neues Buch über Konsumentenverhalten mu daher mehr bieten als eine systematische Übersicht über Forschungsergebnisse. Die Ziel…
ISBN: 9783790805598
Book Specifications
| ISBN-13 | 9783790805598 |
| ISBN-10 | 3790805599 |
| Publisher | Physica-Verlag |
| Category | Physica-Verlag |
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