Gabler Verlag
Konsumentenverhalten Und Information (English, Heribert Meffert | Hatwig Steffenhagen | Hermann Freter)
₹3,508
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Product Description
About the Book
Die Zahl der Veroffentlichungen auf dem Gebiet des Konsumentenverhaltens ist im vergangenen Jahrzehnt explosionsartig angewachsen. Unter okonomischen, psycholo- gischen, sozial-psychologischen und soziologischen Aspekten wird eine kaum mehr ubersehbare Zahl von Fragestellungen aufgegriffen. Neben den Einstellungen hat dabei in jungster Zeit vor aHem der Problemkreis des Informationsverhaltens der Konsumen- ten das besondere Interesse der Forschun…
ISBN: 9783409367219
Book Specifications
| ISBN-13 | 9783409367219 |
| ISBN-10 | 3409367217 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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