Management
Konsumentenverwirrtheit ALS Marketingherausforderung (English, Gianfranco Walsh)
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Product Description
About the Book
Gianfranco Walsh präsentiert einen Bezugsrahmen, mit dessen Hilfe er untersucht, wie Konsumentenverwirrtheit entsteht, durch welche Grö en sie determiniert wird und welche verhaltensbezogenen Konsequenzen sich ergeben.
ISBN: 9783824475094
Book Specifications
| ISBN-13 | 9783824475094 |
| ISBN-10 | 382447509X |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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