Deutscher Universitatsverlag
Kontrolle Des Sponsorings (English, Christian Marwitz | Prof Dr Dr Arnold Hermanns)
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Product Description
About the Book
Auf der Grundlage einer management- und wirkungsorientierten Darstellung des Sponsorings untersucht Christian Marwitz den Stand der Sponsoringkontrolle in Wissenschaft und Praxis und entwickelt einen theoretisch fundierten anwendungsbezogenen methodischen Ansatz der Sponsoring-Evaluation, mit dessen Hilfe Unternehmen eine systematische Sponsoringkontrolle durchführen bzw. wirksam verbessern können.
ISBN: 9783835004368
Book Specifications
| ISBN-13 | 9783835004368 |
| ISBN-10 | 3835004360 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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