Arts, Film & Photography
Kooperative Marktforschung (English, Clodwig Kapferer)
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Book Details
| ISBN-13 | 9783663007241 |
| ISBN-10 | 3663007243 |
Product Description
About the Book
Preface ................................. " . .. . .. . . .. .. . ... ..... .... 8 Der Wunsch der Unternehmen nach Markttransparenz . . . . . . . . . . . . . . . . . . . . . . 11 I. Markttransparenz durch Marktforschung ........................ 11 Ir. Katalog des Informationsbedarfs ................................ 12 a. Nachfrage .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 . . . . . . . . . . . . . b. Instrumente der…
ISBN: 9783663007241
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