Management
Koordination Von Marketing Und Vertrieb (English, Kerstin Haase | Prof Dr Manfred Krafft)
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Product Description
About the Book
Kerstin Haase setzt sich mit folgenden Themen auseinander: Erarbeitung und Systematisierung geeigneter Instrumente zur Koordination von Marketing und Vertrieb; Auswirkungen von Unternehmensfaktoren und Koordinationsmechanismen auf die Zusammenarbeit beider Bereiche; Einfluss des erreichten Koordinationsgrades auf den Unternehmenserfolg und das Ausma dysfunktionaler Konflikte
ISBN: 9783835005013
Book Specifications
| ISBN-13 | 9783835005013 |
| ISBN-10 | 3835005014 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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