Management
Kultursponsoring, Museumsmarketing, Kulturtourismus (English, Thomas Heinze)
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Product Description
About the Book
Das Buch zeigt Grundlagen und Orientierungen f�r die (universit�re) Lehre und Forschung im Kulturmanagement auf und entwickelt Perspektiven f�r eine Professionalisierung der Akteure in den Feldern Bildung, Kultur und Wirtschaft. Entsprechend dem breiten Aufgabenspektrum zielt es auf die Vermittlung von Kenntnissen sowohl im kulturwissenschaftlichen als auch im betriebswirtschaftlichen Bereich. Der "innovatorische" Charakter liegt in der Verschr�n…
ISBN: 9783531166353
Book Specifications
| ISBN-13 | 9783531166353 |
| ISBN-10 | 3531166352 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Management |
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