Vieweg+teubner Verlag
Kundenbindung Bei Veränderten Wettbewerbsbedingungen (English, Ulrich Blum | Hans-Dieter Cleven | Werner Esswein)
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Product Description
About the Book
In einer Gesellschaft, in der sich - nicht zuletzt hervorgerufen durch die Globalisierung - der Wettbewerb zunehmend versch�rft und gleichzeitig die meisten M�rkte ges�ttigt sind, kommt der Kundenbindung eine immer bedeutendere Rolle zu. Im vorliegenden Band wird dieses Thema von f�hrenden Pers�nlichkeiten aus der Sicht der Werbewirtschaft, des europ�ischen und nordamerikanischen Handels, des Mittelstandes und des Marketing beleuchtet. Anschlie e…
ISBN: 9783322848048
Book Specifications
| ISBN-13 | 9783322848048 |
| ISBN-10 | 3322848043 |
| Publisher | Vieweg+teubner Verlag |
| Category | Vieweg+teubner Verlag |
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