Management
Kundenbindungsstrategien Für Business-To-Consumer-Märkte (English, Ariane Bagusat | Prof Dr Arnold Hermanns)
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Product Description
About the Book
Ariane Bagusat entwickelt einen Ansatz zur Generierung von Kundenbindungsstrategien auf Business-to-Consumer Märkten, der empirisch auf seine Gültigkeit und Praktikabilität überprüft wird.
ISBN: 9783835001381
Book Specifications
| ISBN-13 | 9783835001381 |
| ISBN-10 | 3835001388 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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