Gabler Verlag
Kundenorientierte Unternehmensführung (English, Hans-H Hinterhuber | Kurt Matzler)
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About the Book
In "Kundenorientierte Unternehmensf�hrung" geben renommierte Fachvertreter aus Wissenschaft und Unternehmenspraxis verl�ssliche Antworten auf aktuelle Fragen zu den Themen Kundenorientierung, Kundenzufriedenheit und Kundenbindung. Ziel der Herausgeber und Autoren ist es, dem Leser einen fundierten �berblick �ber Grundlagen, Instrumente und Methoden zu vermitteln. Erfahrungsberichte erfolgreicher Unternehmungen �ber die Anwendung verschiedener Kon…
ISBN: 9783834910264
Book Specifications
| ISBN-13 | 9783834910264 |
| ISBN-10 | 3834910260 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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