Management
Kundenwertorientiertes Marketing (English, Christian Seeringer)
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Product Description
About the Book
Christian Seeringer verbindet die beiden Perspektiven des Kundenwerts zu einem integrierten Ansatz und zeigt auf, wie sich Marketingma nahmen mit Hilfe kundenwertorientierter Kenngrö en planen und bewerten lassen. Anhand einer empirischen Studie untersucht er unterschiedliche Preissysteme der Deutschen Bahn AG und analysiert den Zusammenhang zwischen Value for the Customer und Value of the Customer.
ISBN: 9783834931733
Book Specifications
| ISBN-13 | 9783834931733 |
| ISBN-10 | 383493173X |
| Publisher | Gabler Verlag |
| Category | Management |
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