Gabler Verlag
Kundenzufriedenheit Durch Kernkompetenzen (English, Hans-H Hinterhuber | Gernot Handlbauer | Kurt Matzler)
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Product Description
About the Book
Kernkompetenzen stellen ein B�ndel von Fertigkeiten und F�higkeiten dar, die es dem Unternehmen erm�glichen, die Kundenzufriedenheit zu steigern und sich dadurch von den Wettbewerbern langfristig abzuheben. Aufgabe der strategischen F�hrung ist es, diese Potenziale zu erkennen und so zu steuern, dass die Zufriedenheit des Kunden optimiert und dadurch eine dauerhafte Produkt- und Markenloyalit�t erreicht wird. Die Autoren stellen ein Managementkon…
ISBN: 9783409124379
Book Specifications
| ISBN-13 | 9783409124379 |
| ISBN-10 | 3409124373 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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