Management
Kundenzufriedenheit Im Investitionsgütermarketing (English, Sonja Bidmon)
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Product Description
About the Book
Sonja Bidmon beantwortet offene Fragen sowohl zum theoretischen Hintergrund der Kundenzufriedenheit als auch zu ihrer praktischen Messung im Business-to-Business-Bereich. Die Autorin betont dabei eine prozessuale Sichtweise und stellt die Problemfelder im idealtypischen Ablauf einer Kundenzufriedenheitsanalyse dar.
ISBN: 9783824482511
Book Specifications
| ISBN-13 | 9783824482511 |
| ISBN-10 | 3824482517 |
| Publisher | Deutscher Universitatsverlag |
| Category | Management |
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