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Lebensstilanalysen in Der Strategischen Marktforschung (English, Marianne Reeb)
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Book Details
| ISBN-13 | 9783824465767 |
| ISBN-10 | 3824465760 |
Product Description
About the Book
Für die strategische Produktplanung werden Informationen über zukünftige Kundenbedürfnisse benötigt. Mit Hilfe einer computergestützten Sensitivitätsanalyse erarbeitet Marianne Reeb ein Konzept zum Einsatz von Lebensstilanalysen in der strategischen Marktforschung.
ISBN: 9783824465767
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