Gabler Verlag
Licensing Kompakt (English, Stefanie Brandt)
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Book Details
| ISBN-13 | 9783834940681 |
| ISBN-10 | 3834940682 |
Product Description
About the Book
Unternehmen nutzen Lizenzthemen, um die Attraktivit�t ihrer Produkte f�r den Konsumenten zu erh�hen. Und umgekehrt werden Marken bewusst so aufgebaut, dass sie mit Licensing zus�tzliche Ums�tze erzielen k�nnen. Dieser Praxisleitfaden gibt einen komprimierten �berblick �ber die g�ngigsten Formen des Licensing und ber�cksichtigt dabei gleicherma en die Perspektiven von Lizenzgebern und -nehmern. Mit vielen nationalen und internationalen Beispielen,…
ISBN: 9783834940681
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