Management
Management Der Business-To-Business-Kommunikation (English, Wolfgang Fuchs)
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About the Book
Auch im Business-to-Business-Bereich (BtB) gewinnt das Kommunikations-Instrument zunehmend an Bedeutung. Markenbildung, kommunikative Profilierung und Differenzierung, kommunikative Kundenzufriedenheit werden angesichts eines verschärften Wettbewerbs, der Produktangleichung und verkürzter Innovationszyklen zu einem Erfolgsfaktor für Unternehmen. Ausgehend von den Besonderheiten des BtB-Marketing und der BtB-Marktkommunikation stellt Wolfgang Fuch…
ISBN: 9783409124324
Book Specifications
| ISBN-13 | 9783409124324 |
| ISBN-10 | 3409124322 |
| Publisher | Gabler Verlag |
| Category | Management |
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