Management
Management Und Marketing Im Kulturtourismus (English, Albrecht Steinecke)
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About the Book
Kultur hat Konjunktur im Tourismus: Die Besichtigung von Kirchen, Museen und Burgen zählt zu den beliebtesten Urlaubsaktivitäten der Bundesbürger. Allerdings drängen immer mehr Anbieter auf diesen Markt, so dass sich der Wettbewerb um die ausgabefreudigen Kulturtouristen künftig weiter verschärfen wird. Was sind wichtige Trends im Kulturtourismus? Welche Erwartungen haben die Besucher? Wie können sich Kulturanbieter erfolgreich auf dem lukrativen…
ISBN: 9783531185866
Book Specifications
| ISBN-13 | 9783531185866 |
| ISBN-10 | 3531185861 |
| Publisher | Springer vs |
| Category | Management |
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