Management
Management Von Crm-Projekten (English, Hajo Hippner | Klaus D. Wilde)
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About the Book
Das Management von CRM-Projekten steht im Fokus des vorliegenden Bandes. �bersichtlich werden die einzelnen Phasen analysiert und Handlungsempfehlungen abgegeben, die den Projekterfolg gew�hrleisten. Dar�ber hinaus werden Branchenkonzepte sowie Erfahrungen und Best Practices erfolgreich umgesetzter Projekte umfassend dargestellt. Hierf�r wurden die angesehensten deutschen Wissenschaftler sowie fachkundige Praktiker als Autoren gewonnen.
ISBN: 9783409125208
Book Specifications
| ISBN-13 | 9783409125208 |
| ISBN-10 | 3409125205 |
| Publisher | Gabler Verlag |
| Category | Management |
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