Vs Verlag Fur Sozialwissenschaften
Marke Und Gesellschaft (English, Nina Janich)
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Product Description
About the Book
Nina Janich In Zeiten der Produktnivellierung, der gro en Fusionen und der Globalisierung werden Marken, und zwar Produktmarken wie Unternehmensmarken, f�r die Wirtschaftskommunikation immer wichtiger: Marken sind nicht mehr nur - genstand von Werbebotschaften, sie dienen zunehmend der gesellschaftlichen Orientierung, sind Wegbegleiter im Alltag und entwickeln ein Eigenleben - und das hei t auch: Marken kommunizieren und Marken tragen Verantwortu…
ISBN: 9783531166742
Book Specifications
| ISBN-13 | 9783531166742 |
| ISBN-10 | 3531166743 |
| Publisher | Vs Verlag Fur Sozialwissenschaften |
| Category | Vs Verlag Fur Sozialwissenschaften |
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