Gabler Verlag
Marken Im Social Web (English, Thomas Heun)
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Product Description
About the Book
Mit dem Bedeutungsgewinn der "neuen" Medien hat die Bedeutung von Austauschprozessen zwischen Konsumenten f�r das Marketing und die Markenwissenschaft stark zugenommen. Wissen um die Inhalte der Dialoge und Diskurse im "sozialen Netz" ist inzwischen essentiell f�r das Markenmanagement. Im Rahmen dieser Studie wurde ein Verfahren entwickelt, mit dem die zentralen Inhalte von auf Marken bezogenen Kommunikationsakten von Konsumenten analysiert und…
ISBN: 9783834943019
Book Specifications
| ISBN-13 | 9783834943019 |
| ISBN-10 | 3834943010 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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