Gabler Verlag
Markendifferenzierung (English, Franziska Völckner | C. Willers | Torsten Weber)
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Product Description
About the Book
Bei der Auswahl einer geeigneten Markenstrategie, basierend auf der Markenpositionierung, steht die Profilierung und Differenzierung im Mittelpunkt unternehmerischer Entscheidungen. Renommierte Autoren aus Wissenschaft und Praxis nehmen Stellung zu den Herausforderungen und Fragestellungen bei der Entwicklung und Implementierung innovativer Konzepte zur Markendifferenzierung und beleuchten dies aus verschiedenen Perspektiven (sozialpsychologisch,…
ISBN: 9783834919786
Book Specifications
| ISBN-13 | 9783834919786 |
| ISBN-10 | 3834919780 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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