Gabler Verlag
Markenfit Und Markenwirkung (English, Hans-Jörg Sturm)
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Product Description
About the Book
Hans-Jörg Sturm beschreibt, wie der Markenfit und die für die Marke erzielte Imagewirkung zusammenhängen und entwickelt ein theoretisches Modell, das er empirisch untersucht.
ISBN: 9783834931160
Book Specifications
| ISBN-13 | 9783834931160 |
| ISBN-10 | 3834931160 |
| Publisher | Gabler Verlag |
| Category | Gabler Verlag |
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