Computers & Internet
Markenführung Im Internet (English, Michael Bongartz)
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About the Book
Michael Bongartz entwickelt erstmals ein Modell der internetbezogenen Markenf�hrung. Er identifiziert unterschiedliche in der Realit�t zu beobachtende Verhaltensmuster der Markenf�hrung und deckt deren Einflussgr� en auf. Der Autor unterzieht die Erfolgswirkungen auf Markenbekanntheitsgrad, Markenimage und Markenbindungserfolg einer detaillierten Analyse und leitet hieraus Implikationen f�r eine zielsetzungsgerechte Ausgestaltung der Markenf�hrun…
ISBN: 9783409123310
Book Specifications
| ISBN-13 | 9783409123310 |
| ISBN-10 | 3409123318 |
| Publisher | Gabler Verlag |
| Category | Computers & Internet |
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