Deutscher Universitatsverlag
Markenkompetenz (English, Karsten Willrodt)
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Book Details
| ISBN-13 | 9783824482764 |
| ISBN-10 | 3824482762 |
Product Description
About the Book
Karsten Willrodt entwickelt einen integrierten Ansatz zum Markenmanagement. Basierend auf einer empirischen Untersuchung im Industriegüterbereich analysiert der Autor die Einflussgrö en und Zusammenhänge auf die Kompetenzwahrnehmung von Marken.
ISBN: 9783824482764
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