Deutscher Universitatsverlag
Markenloyalität Im Premiumsegment Des Automobilmarkts (English, Bernd Großkurth)
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Product Description
About the Book
Bernd Gro kurth identifiziert die spezifischen Determinanten der Markenloyalität im Premiumsegment des Automobilmarkts und gibt Empfehlungen, wie Automobilhersteller die Markenloyalität ihrer Kunden sichern bzw. steigern können.
ISBN: 9783824480975
Book Specifications
| ISBN-13 | 9783824480975 |
| ISBN-10 | 3824480972 |
| Publisher | Deutscher Universitatsverlag |
| Category | Deutscher Universitatsverlag |
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